SpectraMedix: We provide actionable insights to make our clients successful with Value Based Care Initiatives. SpectraMedix empowers our US healthcare clients to improve quality and achieve their financial goals. Our clinical and population health intelligence solutions deliver meaningful real-time data analytics that enable reductions in preventable utilization, improve quality measure scores and maximize the clinical and financial effectiveness of investments in quality and care management improvement initiatives for progressive provider organizations, accountable care organizations (ACOs), health plans, and other risk bearing entities.

Position: Marketing Manager

Experience: 5-8 Years

Location: Gurgaon, India (Reporting to East Windsor, NJ USA Headquarters)

Domain: Healthcare IT

Job Requirement:

Roles & Responsibilities:

• Collaborate with the Marketing, Product, and Sales Teams to develop innovative ways to market products with long sales cycles in the evolving US “value-based” healthcare environment.
• Work with Marketing and Sales Teams to create a content strategy that conforms to and sets out to achieve business goals.
• Plan and develop content to drive website traffic, lead nurturing, and lead conversion.
• Plan and run efficient, cost-effective performance marketing SEM campaigns on Google and LinkedIn to target the right audience and convert them to leads.
• Stay up to date on industry best practices for content strategy, SEM/SEO, and marketing automation.
• Ensure the company website is optimized for SEO.
• Develop sequenced, content driven marketing campaigns in HubSpot (or equivalent tool) to generate leads and increase brand awareness.
• Assist in overall management of the website CMS.
  
  

Required Skills:

• Strong performance marketing experience in managing Google Ads and LinkedIn Ads.
• Strong content strategy experience to drive inbound leads.
• Knowledge of HubSpot or equivalent is a big plus.
• Strong prior experience into content development/editing/management is a big plus.
• Prior knowledge and experience in digital marketing/HTML/CSS is a plus.
• Knowledge of how to build/create HTML emails, landing pages, forms, etc. in marketing automation is highly appreciable.
• Proven experience generating inbound leads through different online marketing strategies.
• Experience in designing and maintaining B2B lead nurturing and conversion strategies.
  
  

Qualification: B.S. / B.A., Marketing, Business or related field from an accredited College or University

Please email your resume to jobs@spectramedix.com to apply.